Design

We offer consultancy services for the development of all graphical resources for an integral communication of our customers projects, in their promotional activities. The basic diagram of the design process by Fröhling Consultants, shows how we organize our workflow with organized activities, with an optimal closing of the process under the expectation of restarting a new one.

Stage 1

The initial development of a design project starts with the customer demand for our services, presenting their requirements through a project brief which clearly states: objectives, goals, target audience, aspirations, achievements, needs and priorities.

Then we prepare an offer that include the requirements of the brief, and establish the time, working conditions and budget.

Stage 2

We prepare activities with the client as meetings for discussion, brainstorming, case reviews, among others, in order to define the first ideas and intentions regarding how to approach the project. Sets out the emotions that want to produce, messages that the client wants to communicate, the symbolism of resources to use. Establish all the basis for outlining the criteria governing the design to achieve the target audience.

Also we realize activivities of research: how other projects have addressed the same ciscunstances, competition and market analysis, al in order to establish the basis for the conceptualization for the project. Here begins the first design sketches.

We prepare preliminary proposals for the required resources, which can vary from two to three options according to the complexity of the project. The client will evaluate which options achieve better the requirements, make their commentaries and suggestions, selecting one of the proposals as final to continue the process.